Semiotics is the study of signs. A sign is something that stands for/signifies something other than itself.
The two main theorists behind semiotics were: Ferdinand de Saussure 1857-1913 and Charles Sander Pierce 1839-1914.
Ferdinand de Saussure said that signs are dyadic, meaning they consist only of a form of a sign-the signifier and its meaining-the signified.
Charles Sander Peirce defined signs as "something that stands for something, to someone in some capacity".
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